fredag, november 23

Day 107 - Glen Smith from Gyro




If we had known that glen smith would actually be a step up from the previous lecturers this fall we would probably have wooped more life into our 2 hour marketing pitch for the panasonic camera. But anyhow, tore did a great job with the mood board and i think we executed the concept explanation reasonably well. Chris group shined of course with an animated board boosting sound and chevy chase! Anyway, a pretty interesting 5-6 hours with Glen. Had a nice talk with him after the lecture about his and our take on whats happening next. He also described to us how his corporation (gyro) works and why we should come and work with him next year. The thing that interested me the most apart from a reasonably interesting portfolio of brands was the corporate loyalty among the employees. Were you usually expect people to leave one office for another or one country for that matter he actually described to us that a lot of creators within gyro actually swaps offices now and then to avoid going stale. This is exactly what im looking for in a company. Not that i want to or would start in Stockholm but still noteworthy. The stuff they are doing for panasonic is in parts really inspiring as well not to mention the currently aired tvspot for their series of flatscreen televisions made by some production house in germany. I guess you have all seen it and its regarded by myself as one of the absolutely most well made comercials as of late next to the recent bravia spots. On a sidenote not everyone named Glen is from Gothenburg!

Anyway. Svenska Akademien got their new single out witch features a remix bside made by my brother Dubmood. Give it a listen at his myspace! Song is titled vakna. Its really nice to see his work getting noticed not only in france but on our home front as well.

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